Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

Automatic movement

Automatic movement Watches

What is an automatic movement?

An automatic movement is a mechanical watch movement that is wound by the motion of the wearer’s wrist. The rotor pivots freely around a spindle, and a movement in either direction helps to rewind the mainspring. The watch is regulated by a spiral balance wheel that vibrates 6-8 times a second. An automatic movement is composed of more than 70 parts (up to 230 parts for the Calibre 360). While it is  slightly less precise than a quartz movement (by a few minutes per month), it is the ultimate example of Swiss watchmaking expertise and tradition.

TAG Heuer automatic movements

In the great tradition of Swiss watchmaking, all TAG Heuer automatic movements are made in Switzerland, and meet extremely strict criteria for precision.
Their high frequency (ranging from 21,600 vibrations per hour to 36,000 in the Calibre 36 model and as many as 360,000 in the Calibre 360) ensures excellent mechanical precision.
A number of TAG Heuer automatic movements are awarded an Official Swiss Chronometer Control (C.O.S.C.) Certificate, the ultimate recognition of precision and reliability.

 

Power reserve

 TAG Heuer automatic movements have a power reserve of about 42–48 hours, depending on the model. This means that when they are fully wound they can continue to operate for almost two days and nights without being worn. The mainspring can also be rewound manually using the crown unscrewed and pulled out to position 1 (avoid using force). Note: do not forget to screw the crown down again in position 0.

Taking care of the movement

As with every micro-mechanism that operates continuously, an automatic watch movement requires regular maintenance. With proper care, it will work perfectly and last for generations. TAG Heuer recommends a maintenance service every two years as well as an annual water-resistance check. A one-year extension warranty on the work carried out is given to all watches that are maintained by an official TAG Heuer Service Center.

Calibre