Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

CRISTIANO RONALDO THE PERFECTIONIST

A UNIQUE ROAD TO SUCCESS

"I never tried to hide the fact that it is my intention to become the best."

Before Cristiano Ronaldo, you might have dreamt about being the best in the world. But you never dared say it out loud. You kept quiet and followed the rules - or you sat on the bench.

After him, you learned to take risks and make your own rules. To not just play where and how the coach told you, but to sniff out your own prey, attack weaknesses in the defense that only you could see and feel, and never crack under pressure.

...LIKE TAG HEUER’S

Cristiano Ronaldo is born to break all the records. His motivation is to win at every occasion to challenge the human statistics.
His nickname, CR7, comes from the letters of his name and his jersey number for club and country — Manchester United first, Réal Madrid now, Portugal forever.

Born in Madeira in 1985, he shared a single room with his brother and two sisters, and now occupies, alone, the top spot in world football. What sets him apart is not his size, skills and speed, but that he works harder than anyone, on and off the field. Three thousand abdominal crunches per day. Sprints at over 33 km/h— the fastest in football. The most expensive player in history, winner of two FIFA Ballon d’Or, architect of an astounding 69 goals and 17 assists in 59 games in 2013, Ronaldo represents the apotheosis of the modern game. Fearless in his determination to break every record and win every honour, he is, like TAG Heuer, a path-breaker, a Time Changer who refuses limits and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.