Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

Mikrotimer Flying 1000

Geneva Watchmaking Grand Prix

Swiss watchmaking’s most remarkable mechanical chronograph creation to date ― the first ever to measure and display time to an astonishing 1/1,000th of a second ― wins the highly coveted "Best Sport Chronograph" Award at the 2011 Grand Prix de l'Horlogerie de Genève

With this 7th Grand Prix de l'Horlogerie de Genève award in just 10 years, TAG Heuer confirms its unrivalled mastery of extremely complex timepieces.

 

The Mikrotimer Flying 1000 ― the world’s fastest ever mechanical chronograph ― has been voted the “2011 Swiss Watch of the Year” in the Grand Prix de l'Horlogerie de Genève’s prestigious “Sport” category.

 

“Our R&D team literally rewrote the book with this one,” said a proud Jean-Christophe Babin, the Swiss brand’s CEO. “The Mikrotimer goes beyond what everyone in the industry thought possible. It represents a quantum leap that pushes watchmaking into a whole new paradigm. More than ever, TAG Heuer is the leader of luxury high-end mechanical chronographs and ultra-high frequencies. Our unique commercial range of mechanical chronographs ¬— measuring 1/10th, 1/100th and 1/1000th of a second respectively — have now all won the Geneva Watchmaking Grand Prix. Very few Swiss watch brands have received this honor so consistently.”

 

500hz beating at 3.6 million beats per hour

 

The game-changing speed and ultra-high high frequency of the in-house built Mikrotimer shatters every record in watchmaking. The previous best-time was set in March 2005 by TAG Heuer with the modular Calibre 360, and reconfirmed in January 2011 by TAG Heuer’s integrated-central hand display Mikrograph 100, the first and only mechanical chronographs ever commercialized to achieve 1/100th accuracy. The Mikrotimer Flying 1000 is an incredible ten times faster, making it 125 times faster than a 99% of Swiss best mechanical chronographs. Its central chronograph hand completes a full rotation 10-times per second!

 

Patent-Pending Breakthroughs

 

The Mikrotimer is equipped with two escapements and has no clutch or balance wheel system. It is effortlessly easy to read — 10ths, 100ths, 1,000ths and minutes at a glance. Never-before-seen technology includes a dynamic lever/wheel transmission and a rebound-based Launcher-Hub-Brake system. Twelve patents pending covering every aspect of high frequency dual assortment time measurement protect these and nine other breakthrough innovations.

 

The Mikrotimer is also stunningly beautiful, with a black titanium carbide coated case, titanium horns and black ruthenium-treated movement.

 

Heuer is obsessed by precision and won't stop further innovating in this field, which is the very essence of high-end watchmaking.”