Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

Haute Horlogerie

A rich and specific culture. A professional ethic. An all-consuming passion.

Where the enduring expertise of the artisan confronts the trailblazing imagination of the engineer.
Where knowledge and know-how  meet and embrace a living history, centuries old.

 

At TAG Heuer, artisans work hand in hand with engineers to reinvent the future.
Different disciplines, one impulse.
• To open eyes wide.
• To set records, then smash them.
• To shock those who say no into seeing yes.
• To lure time and space, fractions of the immeasurable and unbounded, into their most breathtaking configurations.
More precisely: to be the best and the fastest, the most accurate and the most avant-garde.

 

This is Haute Horlogerie by TAG Heuer, a state of mind that exploits, side by side, the pioneering achievements of 17th century watchmakers and the most awe-inspiring technologies of today.

TAG Heuer haute horlogerists do not reproduce the amazing achievements of their predecessors — the beautiful minds who set the conventional rules of classical haute horlogerie. Instead, byadopting and adapting the innovative approaches of their forerunners, and pushing these to theouter limits of the possible, they create the classics of tomorrow.

 

Through this visionary heritage, TAG Heuer has earned an asserted legitimacy as the acknowledged master of the technological vanguard of haute horlogerie. The brand’s strongly defined personality is esteemed by peers and fine watch connoisseurs alike.

 

This unique character has engendered the most innovative watches and chronographs ever created. TAG Heuer’s MIKROTOURBILLONS is one of them.