Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

JENSON BUTTON THE KNIGHT

A UNIQUE ROAD TO SUCCESS

"Whatever you do, whatever sport you play or job you perform, if you want it hard enough, it’s yours."

Before Jenson Button, drivers with his matinee idol looks and charm weren’t taken seriously. They were thought to lack the requisite gravitas—the mental strength and drive it takes to push past the crowd and seize the crown. Since him, drivers are judged by the quality he so ably possesses: an ability to win, and never crack under pressure.

...LIKE TAG HEUER’S

Jenson Button is the smoothest driver in Formula 1, with impeccable racecraft and an uncanny feel for what even the biggest corner requires.
He demonstrated this when he started in karting at the age of eight, and when he won his first Grand Prix in 2006, and when he wracked up six victories in the first seven races of the 2009 season and became World Champion—cooly poised in his steering,...

perfectly coordinated in his gearing, superbly graceful in his throttle moves. He still shows it every time he puts himself behind the wheel of his 750hp McLaren Mercedes and guns it to speeds topping 200 mph. Now in his 15th year in Formula 1, with 15 wins and 50 podium finishes to his credit, he has evolved into one of the most intelligent drivers on the circuit—and the most experienced, with more than 250 Grand Prix starts, third overall in the history of this sport. He keeps on top of his game by working harder than his younger competitors, and to blow off extra steam, he grinds out another triathlon. He is, like TAG Heuer, a tireless competitor, a path-breaker who refuses limits and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.