Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

KEI NISHIKORI THE GENTLEMAN WARRIOR

A UNIQUE ROAD TO SUCCESS

"Breaking records is not about luck. Breaking records is about hard work and dedication."

Before Kei Nishikori, tennis in Japan was an exotic curiosity, barely played, hardly watched.

Then came Air K, and everything changed. A prodigy at 6, he became, at 18, the youngest player to reach the ATP’s top 100, and, this year, at the ripe-old age of 24, the first-ever Asian male to play in a Grand Slam final. The new, smiling, clean-cut face of tennis in Japan, Kei’s fan base spans the world because he has it all: remarkable on-court speed, a monster backhand, punishing groundstrokes and serves. But what truly sets him apart is his mental strength, his ability to respond to setbacks, and to never crack under pressure.

...LIKE TAG HEUER’S

By outthinking his opponents, Kei Nishikori finds his way to the Tennis skies.
2014 is the year of all achievements for the best Japanese player ever. Like TAG Heuer, he is tough-minded and doesn't crack under pressure. His father gave him with his first racket at five. By six, the raw power of his stroke and the pinpoint accuracy of his serve had captured the imagination of the Japanese tennis elite.

The game was disappearing in Japan, widely eclipsed by baseball and soccer. Could this slight boy revive it? By 11 he had won his age-group title three times and was All-Japan Junior Tennis Champion. Then, at 14, unwilling to compromise his individuality and conform to the rigid mindset of the Japanese sports establishment, he moved to Florida, to train with the world’s best. He wasn’t the first Japanese player to do so, but he was the first to not just handle the pressure, but thrive on it. Wins followed wins, first in the Juniors, and as of 2007, in the pros. Then injuries hit, again and again, some requiring surgery, yet each time he pushed himself back into top form. At this year’s US Open, he played intensely grueling matches under a blistering hot sun and beat three of the game’s top-seeded players, including Number One seeded Novak Djokovic. What drove him then is what drives him now: a desire to be the best Asian athlete of all time, and the Number One tennis player in the world. We’re betting he gets there, because, like TAG Heuer, Kei Nishikori is a path-breaker, a game changer who refuses limits, pushes himself to the extreme, and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.