Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

MARIA SHARAPOVA THE COMPETITOR

A UNIQUE ROAD TO SUCCESS

"I’m not the next anyone, I'm the first Maria Sharapova."

Before Maria Sharapova, female tennis players were stunning to watch or stunning to look at. Rarely did the two qualities—extraordinary beauty, extraordinary talent and determination—find home in the same individual.

With Maria, beauty, grace, power and poise are in perfect balance. Among the most exciting and complete competitors of either sex to ever play the game, she never quits and she never cracks, no matter the pressure.

...LIKE TAG HEUER’S

Maria Sharapova never stops challenging herself. Like TAG Heuer, she keeps pushing her limits and never cracks under pressure.
She touched her first tennis racket when she was four years old. By six, the strength and speed of her stroke caught the attention of the best players and coaches in Moscow. At seven, she moved to Florida, not speaking a word of English. By nine, she had mastered the language and earned a spot in the world’s best tennis academy...

At 13, she won her first Juniors. At 17, Wimbledon. Still a kid, thrust into the world limelight, as big a star in the fashion and celebrity magazines as in the sports pages. Would she crack, like so many prodigies before? She answered by becoming, at 18, the Number One player in the world, and US Open Champion at 19. A shoulder injury sidelined her, but she clawed her way back, rebuilding her game and her strength, to win the Australian Open, her third Grand Slam. On to the next challenge: clay. Always stronger on fast-playing courts, she worked hard to perfect her play on clay, learning to slide, becoming faster, more confident, more agile. Then, disaster again—the same shoulder, this time requiring potentially career-ending surgery. Would she crack, quit? She answered again by returning to the Top 10 in 2011, and the following year, to World Number One, with a stunning victory on the unforgiving clay surface of the French Open, making her a member of the most elite group in tennis, the Career Grand Slam club. The world’s highest paid female athlete, dedicated to being the best — her best — in everything she does, Maria Sharapova is, like TAG Heuer, a path-breaker who refuses limits and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.