Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

Monaco Twenty-Four watch

Monaco Twenty-Four

A groundbreaking prototype inspired by the endurance race cars of the 24 of Le Mans

Since Steve McQueen wore a Monaco on his wrist in his 1970 film classic, Le Mans, TAG Heuer has been linked to the historic race. With …

Since Steve McQueen wore a Monaco on his wrist in his 1970 film classic, Le Mans, TAG Heuer has been linked to the historic race. With the Monaco Twenty Four Concept Chronograph, the team looked to the technology of GT racecars for their inspiration. The result - a high-performance concept watch with extreme shock protection - is set to break records once again.

GENESIS

TAG Heuer's proud link to this historic race began 40 years ago, when their first brand ambassador, Jo Siffert, was the fastest man on the track. The first Monaco, the supporting star on Steve McQueen's wrist in Le Mans, was then the hottest watch on the circuit. Ever since, the Monaco has showcased TAG Heuer innovation and creativity in its award-winning concept versions.

The MONACO Twenty Four Concept Chronograph is inspired by the phenomenally powerful race cars – true marvels of leading edge engineering and design – that compete each June in the 24 Hours of Le Mans.

GT racecar technology was the trigger for two Monaco Twenty Four innovations, a unique tubular design and extreme shock-protected components. The powerful TAG Heuer Calibre 36 movement “floats” inside a black PVD case, suspended within a steel-tube housing very much like a race car driver’s protective cockpit cage.

The Monaco Twenty Four Concept Chronograph is a triumph of lightness and transparency, yet it looks like it could go 400 km an hour down the endurance race's fabled Mulsanne Straight.

Functions & features

The Monaco Twenty Four Concept Chronograph possesses several innovations inspired by the powerful GT racecars of Le Mans.

A high powered engine

This piece is powered by the superlative TAG Heuer Calibre 36 movement, beating at 36.000 beats/ hour, as relentlessly as the engine of a Le Mans prototype. The movement is visible from the front and through its sapphire crystal caseback.

Shock protection which mirrors a race car's cockpit cage

The Calibre 36 movement "floats" inside a black PVD case, suspended within an "energy manifold" steel-tube housing. The components inside the polished black PVD-coated case are further insulated with a shock-absorbing "composite filter" material used in aerospace and auto racing.

Racy styling

The design is taken from the iconic exterior of Steve McQueen's original square case Monaco. There is an oversize "24" at 12 o'clock and the emblematic blue and orange livery of Gulf Oil. The innovative two-part dial's semi sub-counters at 9 and 3 o'clock have "doubled" hands.