Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

Monaco V4 watch

Monaco V4

The revolutionary Monaco V4 Concept watch: inspired by the architecture of high performance motor engines.

With the innovation of the Monaco V4 Concept Watch, TAG Heuer overturned a fundamental principle of watchmaking, replacing the traditio…

With the innovation of the Monaco V4 Concept Watch, TAG Heuer overturned a fundamental principle of watchmaking, replacing the traditional pinion and gear transmission with a belt-driven movement. After causing a sensation at its debut in 2004, the Monaco V4 is once again set to achieve the unbelievable by going into commercial production.

GENESIS

The TAG Heuer team wanted to show the world that the rules of watchmaking could be entirely reinvented. Inspired by high performance automobiles, they decided to replace the cogs and wheels of a traditional mechanical movement with a belt-driven transmission.

Using the principles of aerospace engineering, the watchmaking team were set to rethink each movement, each piece, each transmission. Little by little, a model for an entirely new mechanism began to see the day.

The traditional pinion and gear transmission was replaced by a revolutionary system of belts of 0.07mm - the same size as a human hair.

In the winding system, the oscillating weight became a linear weight, revealing the whole movement and the four V-position barrels.

Specific rubies were replaced by micro ball bearings to further minimize friction.

The Monaco V4: an incredible achievement which took the TAG Heuer R&D teams five years of relentless effort.

Functions & features

With the Monaco V4 Concept watch, TAG Heuer again stakes claim to the leading edge of design innovation and honors its celebrated motto: "Swiss avant-garde since 1860."

A revolutionary belt-driven transmission

The patented belt-driven transmission is a high-yield relay of 5 notched micro drive-belts whose tension is controlled by 2 turnbuckles. The transmission belts in polyether block amide have a 0.07mm section, and are 10 times smaller than any belt ever manufactured.

Reinventing energy and automatic winding systems

A second patent was granted for the innovative linear mass, replacing the classic oscillating mass. Mounted on the word's smallest ball bearings, the 12g tungsten ingot moves up and down between 2 pairs of V-shaped barrels (hence the name V4). The barrels are angled at +/- 13 degrees, like the cylinders of a high performance racing engine.

Radical design

With its square shape and automatic chronograph, the Monaco V4 recalls the original Monaco series. But with its complex design clearly visible through sapphire glass in the front and back, the Monaco V4 shows how truly evolved watchmaking can become.