LONDON, May 4th, 2015 – Swiss Avant-Garde watch brand TAG Heuer, recognized for its prestigious sports watches with real racing spirit and a performance touch, has been named Official Timekeeper and Official Watch of the 2016 Virgin Money London Marathon, one of the five international marathons in the world’s great capital cities.
After New York City, Chicago, Paris, Berlin and Moscow marathons, this is the first time TAG Heuer partners with the London marathon. For over 150 years, TAG Heuer has been involved with competitive sports. As Official Timekeeper and Official Watch of the 2016 Virgin Money London Marathon, TAG Heuer is delighted to support an elite event that attracts the world’s greatest long distance runners and an amateur fraternity that commits to an extraordinary challenge to raise money for good causes.
Jean-Claude Biver, CEO of TAG Heuer and President of the Watch Division of the LVMH Group said: "The Virgin Money London Marathon perfectly embodies the TAG Heuer mindset of mental fortitude, perseverance and inner strength. Running 26.2 miles requires resilience and willpower and TAG Heuer is thrilled to endorse an event that challenges athletes of all abilities to go beyond the limits of their normal physical endurance. Such ambition embodies the values we cherish at TAG Heuer – #DontCrackUnderPressure”"
Hugh Brasher, Race Director of the 2016 Virgin Money London Marathon said: “We are absolutely delighted to announce TAG Heuer as the official timekeeper and timepiece of the 2016 Virgin Money London Marathon. TAG Heuer is globally renowned as a maker of precision timekeeping instruments as their long association with Formula 1 motor racing attests. TAG Heuer is a perfect partner for the world’s greatest marathon and we look forward to a long and happy collaboration”