Marathons, a new challenge for TAG Heuer, fit perfectly to the motto: Don’t Crack Under Pressure. Running 42,195km is only about that: mental strength. As Official Timekeeper of both Oslo and Moscow Marathons, the TAG Heuer logo was on the clocks along the race and on the leading cars. Banners with the brand’s colors were displayed on the track as well as on the arrival zone.
The very first one was Oslo Marathon, on Saturday. 30 000 runners and 300 000 spectators in the city and along the coast of Oslo fjord. A special hint to the TAG Heuer team who ran on the 10km race.
On Sunday, for the Moscow Marathon -2nd edition- a TAG Heuer shield was floating on the Kremlin walls. A TAG Heuer Formula 1 timepiece was offered to the 1st man and 1st woman to complete the race, as a reward to their don’t-crack-under-pressure mindset.