20 Sept. McLaren

TAG Heuer’s partnership with McLaren, begun in 1985, is the 1st one between a watchmaker and a Formula One team and one of the longest-running sponsorship agreements between a brand and a racing team in the history of Formula One. It is also one of the most successful, with six Constructors’ World Championship titles and nine Drivers’ World Championship titles to its name.

For more than a quarter century now, its highest-profile partnership has been with McLaren, with whom it works to develop ever better timing technology as Official Watch & Chronograph Partner and Official Timekeeper.