TAG Heuer, Official Timekeeper of Ferrari throughout the 1970s, partnered with the makers of Rush to accurately recreate the sexy and glamorous golden age of Formula 1 racing
In its depiction of the Formula 1 environment of 1976, Academy Award® Winning director Ron Howard’s Rush starring Chris Hemsworth and Daniel Brühl is historically accurate down to the smallest detail. From the cars to the clothes, every element has been meticulously researched. Not since Le Mans, the classic 1970 race film starring Steve McQueen, has a major Hollywood film more authentically recreated the intense action and glamour of the world’s fastest sport.
No surprise, then, that TAG Heuer played a key role in the look of both films.
In Le Mans, McQueen, playing driver Michael Delaney, wore the Heuer crest on his overalls, helmet and car. When the costume department offered him a choice of luxury sports watches to wear, he naturally chose the square-shaped Heuer Monaco chronograph, the same one worn by his friend, the great Heuer-sponsored Swiss driver Jo Siffert.
In Rush, the Heuer colors and crest are visible on the overalls of Niki Lauda (played by Daniel Brühl), his teammate Clay Regazzoni (Pierfrancesco Favino) and every other member of the Scuderia Ferrari crew.--just as they were in 1976. The Swiss watchmaking brand, the world leader in prestigious and high-end chronographs since 1860, signed on as Official Timekeeper of Ferrari in 1971. Throughout the 70s--the golden age of Formula One--every Ferrari driver wore a Heuer chronograph with his name and blood group engraved on the case.
In Rush, the brand’s colors once again bedeck the tracks at Nürburgring, during the German Grand Prix, at Monza for the Italian GP, and the season closer at the Fuji Speedway in Japan. TAG Heuer also loaned the production the F1 timing equipment used in the period. Developed by Jack Heuer for Ferrari, it was the first to measure to 1/1,000ths of a second and was subsequently used by most teams on the circuit.