The TAG Heuer campaign film #DontCrackUnderPressure was awarded 2014 Best Watchmaking Campaign in the category “Films and Cyber”.
The annual Swiss Watchmaking Advertising Campaign Awards recognize the Swiss watchmaking industry’s best advertising campaigns in terms of creativity, innovation, aesthetics and quality. The Awards Ceremony was held at the ‘Watch of the Year’ gala on Friday, October 24th, 2014. The jury’s choice in the “Films and Cyber” category went to the TAG Heuer film “Don’t Crack Under Pressure”.
The Jury underlined that TAG Heuer’s film had been distinguished because it shows the pioneering spirit, communication impact, expression of the brand identity through the tight links that TAG Heuer nourishes with sports since 1860.