Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

STEVE MCQUEEN THE REBEL

A UNIQUE ROAD TO SUCCESS

"When you’re racing, it’s life. Anything that happens before or after is just waiting."

Before Steve McQueen, the Hollywood machine only knew how to spit out heroes and villains. The movies were in colour but their codes and values were black and white—good guys, bad guys, nothing in-between.

After the reign of the blue-eyed King of Cool, the badass ruled. Movie stars have tried to master his self-assured defiance of authority and laid-back, never-crack-under-pressure macho style ever since. No one comes close.

...LIKE TAG HEUER’S

Steve Mc Queen’s legacy is timeless. More than an actor, more than a pilot, he became a legend. Like TAG Heuer, he defined himself beyond standards and never cracked under pressure.
As a young child, with a mother who couldn’t care for him, Steve McQueen moved to his uncle’s farm in Missouri. It was there that a shiny red bicycle, given to him by his uncle, awakened a love for speed and a passion for racing that was to drive his imagination for the rest of his life. His childhood from then on was a story out of Dickens, rewritten for...

the Great Depression: drifting from one broken home to another, part of a gang by 12 and living on the street by 14. He joined the circus, was remanded to youth correctional facility, and shipped out with the Marines. Then he discovered acting, and Hollywood discovered him, and for two decades, he owned the box-office, even when he turned his back on it to return to his first love—racing. Motorcycles, first—by the time of his death in 1980 he owned more than 100 vintage bikes—and then cars. He came in second place in the 12 Hours of Sebring in 1970, driving a Porsche 908/02 with a cast on his left foot from a motorcycle crash two weeks before. Later that year, he drove another Porsche in the racing film Le Mans, this time wearing a Heuer crest on his racing suit and a square-dial Heuer Monaco on his wrist. The blue-faced watch and the blue-eyed man have been linked ever since. For like TAG Heuer, Steve McQueen is a path-breaker who refused limits, a rebel who always went his own way, and, no matter what, never cracked under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.