Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

28 Oct. TAG Heuer won the Prix Spécial du Jury

On 25 October 2013, during the prestigious Watch of the Year evening organized by the Ringier Group in Geneva, TAG Heuer was acclaimed by an audience of over 450 personalities from the world of watchmaking and from communications. TAG Heuer was awarded with the Prix Spécial du Jury !

Forever at the forefront of Haute Horlogerie, TAG Heuer doubled down at this year’s Baselworld watch fair by unveiling the world’s first magnetic chronograph accurate to 1/100th of a second and the world’s first double magnetic tourbillon. Like all models in the Mikro range, these exceptional timepieces both feature a dual chain: one for the watch and one for the chronograph. The Mikropendulum is regulated by a classic spring balance oscillating at 28,800 vibrations per hour (4 Hz ) for setting the time and a magnetic pendulum clocked at 360,000 vibrations per hour (50 Hz), which allows the chronograph to be accurate to 1/100th of a second.

The MikropendulumS, presented at BaselWorld as a concept piece, consists of a double tourbillon inspired by the MikrotourbillonS, which TAG Heuer unveiled in 2012. Each tourbillon has its own pendulum: the watch beats at a frequency of 12 Hz and the chronograph at 50 Hz.

“We are very proud of this achievement and very honored to have won this award tonight,” said Stéphane Linder, CEO and president of the brand.

“We have won many awards over the years, including the Aiguille d’Or at the Grand Prix d’Horlogerie in Geneva in 2012, but it’s always a great feeling to see the hard work of our teams of engineers and watchmakers recognized and rewarded.”

“We are extremely grateful and thank the Montres Passion jury for recognizing this breakthrough,” said Stéphane Linder. “It is above all a shared conviction that has won this award today, a slightly crazy wager and a collective determination to push back the limits of mechanical watchmaking.”

Discover the other awards