Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

03 Feb. ALAIN PROST & TAG HEUER BACK TOGETHER

TAG Heuer is proud to announce that four-time World Champion Alain Prost is re-joining the prestigious dream team of TAG Heuer Brand Ambassadors. The French motor-racing legend, will play a prominent role alongside Vodafone McLaren Mercedes star Jenson Button for the Swiss watch brand’s “150 Years of Motor-Racing” celebrations in 2011.

“It is great to be back!” said Prost after winning on Sunday December 5th at Val Thorens / French Alps the 1st Race of the ‘’Trophée Andros’’ Ice Championship

“I’ve been a friend of TAG Heuer since my earliest days in F1 and we have worked very closely when I drove for McLaren. It’s a privilege and an honor to be back by being associated with Jenson to commemorate their 150 year-long contribution to motor-sports’’ mentioned Alain Prost.

The return of a TAG Heuer Legend

Alain Prost was wearing TAG Heuer colors and chronographs when he won three of his four FIA Formula One World championships for McLaren in the late 80s. The second most prolific winner in F1 history, Prost took a total of 51 victories, 33 pole positions, 41 best laps and 106 podiums in 199 races between 1980 and 1993. His smooth, relaxed driving style earned him the nickname “Professor” but it was his intense competitive edge that won him the respect of fellow drivers and the admiration of motor-sports fans around the world. In 1999, he received the World Sports Awards of the Century alongside Pelé, Muhammed Ali, Carl Lewis and Steffi Graf.

‘’TAG Heuer has a unique DNA in motor-sports, combining Prestige and Performance. Their iconic products are directly inspired by cars, tracks and drivers. I will work very closely with TAG Heuer designers to develop some specific timepieces’’ stated Alain Prost.

“We are delighted to have Alain back in our team,” said TAG Heuer President and CEO Jean-Christophe Babin. “He represents one of our longest-standing relationships in motor-racing. We backed him during one of the truly golden period of Formula One, when he was battling it out with Ayrton Senna, another prestigious F1 brand ambassador. Later, we supported him in the Andros Ice Race as we will do again in 2011. Now he’s back to help Jenson and the whole TAG Heuer motor-sports partners to celebrate our 150 years of Mastering Speed’’.

TAG Heuer’s association to Grand Prix racing goes back to the 1950s legend Juan Manuel Fangio, a five-time world champion and long-time friend of the brand. In 1969, Jo Siffert was the 1st racing ambassador while in 1971, Heuer was the 1st non technical sponsor to partner with a Formula One team, the mythical Scuderia Ferrari. Since the 70’, TAG Heuer was always associated with the best events, teams and drivers (including Jacky Ickx, Clay Regazzoni, Emerson Fittipaldi, Niki Lauda, Gilles Villeneuve, Ayrton Senna, Michael Schumacher, Mika Häkkinen, Jacques Villeneuve, David Coulthard, Kimi Räikkönen, Fernando Alonso and Jenson Button in F1).

For next year’s “150 Years of Mastering Speed” celebrations, TAG Heuer will continue and reinforce its partnership with Vodafone McLaren Mercedes in F1 (27 consecutive years) , with Audi Sport for Endurance races and at Le Mans 24 Hours, with Indy 500 and with Audi, McLaren GT cars as well as Tesla Electric Roadster.

In 2011, Alain Prost, Jenson Button, Audi drivers and young talents from different racing categories will participate in a series of commemorative events, promoting the best of watches, Chronographs and timing equipments inspired by motorsports.

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