Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

15 Dec. Bonhams’ Auction

The Haslinger Heuer Collection
Wednesday, the 15th of December 2010

The esteemed auction house Bonhams and the pioneering Swiss luxury watchmaker TAG Heuer are proud to presents the sale of the Haslinger Collection which will take place on Wednesday 15th December 2010 at 101 New Bond Street, London W1. This is the very first time that an auction has been entirely dedicated to the Heuer brand.
This Bonhams’ Auction gives TAG Heuer a great opportunity to celebrate its 150 years by sharing with the world of watch collectors and enthusiasts the brand’s passion and expertise in the art of watchmaking.

To pay tribute to its prestigious heritage and to mark its Anniversary, TAG Heuer designed a unique red Silverstone Calibre 11 Chronograph with a red dial incorporating Jack Heuer’s signature and a “SILVERSTONE-UNIQUE PIECE 1/1 – CALIBRE 11 – 150th ANNIVERSARY 1860-2010 – SWISS MADE” exclusive engraving on the case back, making it a true one-off for the discerning collector.

The watch is estimated to fetch £6,000-8,000 and will be sold alongside The Haslinger Collection of fine and rare Heuer watches at Bonhams New Bond Street saleroom.

All proceeds from its sale will be donated to Green Cross International. The charity was founded in 1993 under the initiative of Mikhail Gorbachev to respond to the combined challenges of security, poverty and environmental degradation to ensure a sustainable and secure future for all.

Viewing:
Sunday 12th December, 11am to 3pm
Monday 13th December, 9am to 4.30pm
Tuesday 14th December, 9am to 4.30pm
Wednesday 15th December, 9am to 12pm

Sale:
Wednesday 15th December, starting at 1 pm

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