Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

05 Jul. GOODWOOD FESTIVAL OF SPEED

TAG Heuer, the world’s top manufacturer of prestigious chronographs and motorsport timer, celebrated 150 years of Mastering Speed this weekend at the Goodwood Festival of Speed. As Official Timing Partner, TAG Heuer introduced a series of innovations to the Festival, including a 100m dash from the start line, which was highly appreciated by both competitors and spectators. To commemorate TAG Heuer’s Mastering Speed milestone, Goodwood created a special Celebration Class of iconic cars representing TAG Heuer’s unique heritage and connection with the sport, entertaining the crowds throughout the weekend on the 1.16 mile Hill Climb Course. To complete the celebrations, TAG Heuer launched the long awaited re-edition of the historic Monza Chronograph at the Festival.

The Festival of Speed was attended by the great and the good of the racing world, along with a host of celebrities. Guests included Jenson Button, Karun Chandhok, Sir Stirling & Lady Moss...

In addition to the celebrations on track, Bonhams offered a fantastic 47-strong single owner collection of Heuer watches at the Bonhams 19th annual Goodwood Festival of Speed Sale, on 1 July 2011. The collection, comprising wristwatches, pocket watches, an assortment of racing timers and sports timers, from the 1960s, 70s and 80s, was particularly appropriate given TAG Heuer’s role as Official Timing Partner to the Festival. Classic Heuer chronographs, such as the famous Monaco, as well the Autavia, Carrera, Montreal and Calculator, also went under the hammer, as did entry level collectors’ pieces, including five different versions of the Jacky Ickx Easy Rider model.