Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

07 Oct. Great victory in the America's Cup World Series of ORACLE TEAM USA

ORACLE TEAM USA SPITHILL wins second consecutive America’s Cup World Series San Francisco

ORACLE TEAM USA SPITHILL (Jimmy Spithill) rebounded from last place at the first turning mark of the “Super Sunday” fleet race finale to win the America’s Cup World Series San Francisco Championship.

Spithill and crew Dirk de Ridder, John Kostecki, Jono MacBeth and Joe Newton were “dead last” off the start line, but fought their way back through the fleet. They rounded the last windward gate first and held on for a 17-second win over teammates ORACLE TEAM USA COUTTS (Russell Coutts).

Spithill won 40 points for the race and totaled 79 points for the series. That put the crew in a tie with J.P. Morgan BAR (Ben Ainslie) for the series championship, which placed fourth in the final race. Spithill won the championship based on the final race finishes.

ORACLE TEAM USA SPITHILL put an emphatic stamp on this regatta. Yesterday the crew won the Match Racing Championship after capsizing and breaking frames in the wingsail during a fleet race. The crew also won the August AC World Series San Francisco Championship by 1 point, previously the closest finish at an AC World Series event. The tiebreaker surpasses that mark.

Oracle Team USA wins in San Francisco