Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

15 Feb. Motor Sport Magazine Hall of Fame in association with TAG Heuer

TAG Heuer is proud to sponsor the Motor Sport's Hall of Fame as the first celebration of TAG Heuer "150 Years of Mastering Speed" in the UK.

The award ceremony celebrates the careers of some of the greatest names in motor racing and also pays tribute to past heroes that made Formula One the global phenomenon it is today.

In recognition of their achievements in the sport Sir Jack Brabham, Sir Frank Williams, Jody Scheckter and Dario Franchitti were the 2011 inductees. Presenting to the third inductee, 1979 Ferrari F1 World Champion Jody Scheckter, the honour was bestowed on the South African racer by the CEO of TAG Heuer, Jean-Christophe Babin and five-time Grand Prix winner John Watson.

Hosted by F1 BBC presenter Jake Humphrey the event was a fantastic success, firmly placing it at the start of the F1 calendar. The great and good of Formula One gathered for this event, with personalities including Sir Frank Williams, Sir Stirling Moss, Jody Scheckter, Dario Franchitti, John Watson, Murray Walker, Tony Brooks, Eddie Jordan, Nick Mason, Chris Rea, James Martin, Karun Chandhok, Anthony Hamilton and Lord March in attendance on the night.

In 2010, Mario Andretti, Tony Brooks, Jackie Ickx and Ron Dennis were inducted at the inaugural Hall of Fame event, along with founding members Enzo Ferrari, Tazio Nuvolari, Juan Manuel Fangio, Jim Clark, Sir Jackie Stewart, Sir Stirling Moss, Ayrton Senna and Michael Schumacher.