Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

10 Jun. NEW AQUARACER LADY COLLECTION: A CLEVER MIX OF SPORTINESS AND ELEGANCE

  • Aquaracer Lady

One of the exciting launches that TAG Heuer has for 2014 is the new Aquaracer Lady, a redesigned series for the modern woman, but with a heritage that stretches back more than 30 years. In fact, the original Aquaracer was the last series developed by the legendary Jack Heuer during his time as CEO, with its timeless design making it one of TAG Heuer’s best-selling watches.

The Aquaracer series was introduced as a professional dive watch, with all the features needed for the serious diver, including water resistance to a depth of 300m, a uni-directional rotating bezel, with its signature 6 studs for an easier grip, screw-in crown and a diving extension on the folding clasp.

The new Aquaracer Lady maintains these classic Aquaracer features, but with a focus on new luxurious materials and ultra-feminine finishes. Designed first as a men's watch, the Aquaracer Lady proves that beauty and strength can coexist in perfect harmony. Notice how the light plays with the newly designed bezel and its polished edges? Likewise the polished elements of the “H-Shaped” bracelet add a modern edge, while at the same time offering greater comfort.

But it’s not just about comfort and sportiness, because the Aquaracer Lady range also includes models with 11 Top Wesselton Diamonds on the dial and a further 30 larger Diamonds on the bezel. It’s new geometry allows for larger stones to be fitted, a dazzling and luxurious touch sure to be appreciated.

And of course, there are the popular bi-metal models that combine stainless steel and the warmth of Gold. On these watches, the bezel is 18K Solid Gold, while the bracelet links are Gold Capped.

The new Aquaracer Lady is offered in two case sizes (27mm and 32mm) and a range of dial colours, including Silver, Black and White Mother-of-Pearl. Each of these dials has a special finish to catch the eye- a metallic “Sunray” effect for the Silver and Black dials and the iridescent beauty of Mother-of-Pearl.

These combinations allow you to choose the individual watch that is perfect for you and your lifestyle. Day or Night, Sporty or Chic, the TAG Heuer Aquaracer Lady is the watch for every hour and minute of your life. The choice is yours.

DISCOVER THE AQUARACER LADY COLLECTION