Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

25 Sep. ORACLE TEAM USA WINNER OF THE 34TH AMERICA’S CUP

THE COMEBACK CREW!
TAG HEUER PAYS TRIBUTE TO THE DARING SPIRIT & COMPETITIVE DRIVE OF A GREAT CHAMPION ORACLE TEAM USA WINNER OF THE 34TH AMERICA’S CUP

SAN FRANCISCO - TAG Heuer congratulates its Official Partner, ORACLE TEAM USA, for its thrilling come-from-behind victory in the winner-take-all final of the 34th America’s Cup on Wednesday.

“We are extremely proud of every member of this extraordinary crew and every component on this incredible boat,” said Stéphane Linder, TAG Heuer CEO and President, after Monday’s race in San Francisco Bay. “ORACLE TEAM USA showed amazing drive and guts, overcoming incredible adversity--losing boat one, getting docked two races and having to give up their star wing trimmer, but they kept their nerve, worked harder, and plowed on. And they pulled it off. It was a great and glorious moment, unprecedented in the world of competitive sailing, and we are very grateful to have been a part of it.”

Down an seemingly insurmountable 8-1 in the best-of-17 regatta, ORACLE TEAM USA won an astounding eight back-to-back races with Emirates Team New Zealand to pull off the greatest and most courageous comeback in the history of competitive sailing.

“To keep your focus and stay confident under such intense conditions and against such incredible odds is a remarkable demonstration of mental force and commitment,” said Linder. “These men are true exemplars of performance and audacity at the highest level. We couldn’t have hoped for a better representative of TAG Heuer's DNA and values.”

The crew, led by helmsman Jimmy Spithill, at 34 the youngest skipper in America’s Cup history, refused to surrender and successfully fought off eight match points by aggressively taking early leads and pushing their foiling AC72 to its fastest recorded speeds in the regatta.

In adverse weather -- racing has been postponed several times in the last week because of winds exceeding the pre-established limits -- Spithill, along with ORACLE TEAM USA tactician, Ben Ainslie, and strategist, Tom Slingsby, were able to quickly analyze the varying conditions and decide on tactics quickly in part thanks to the onboard connectivity equipment and ultra-innovative and intelligent smartwatches co-invented by the R&D departments of TAG Heuer and ORACLE TEAM USA. The embedded system uses special editions of the Aquaracer 500M Calibre 72 Countdown chronograph. Customized for each sailor’s specific tasks and wirelessly linked directly to the boat’s computers, the extremely resilient and waterproof Aquaracers (impact resistant to 5,000 G) gave the crew constantly updated information on how the boat and its sails were behaving, including boat speed, foil balance, sail pressure, true wind speed, true wind direction and true wind angle.

“This has been a great learning experience,” said Linder. “Together with ORACLE TEAM USA -- a group of dedicated we’ve put together something that has the potential to change the face of competitive sailing. It’s a first for sailing and a first for Swiss watchmaking. We can’t wait to get back to the labs -- and then back out on the water.”