Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.


Reanimating Tourbillon Technology

A tourbillon (French for ‘vortex’ or ‘whirlwind’) is the most intricate and iconic complication in haute horlogerie. An elaborate mechanical system for regulating the speed at which a watch ‘beats’, this ingenious complication overcomes the effects of gravity by placing the movement’s balance wheel and escapement inside a rotating cage. Revolutionary when it was invented in 1801, modern precision techniques, many developed by TAG Heuer, have made it obsolete. Yet the tourbillon remains a classic ‘novelty’ feature of many high-end luxury watches because, in its ornate complexity, usually visible through a window in the dial, it is the ultimate attention getter-a showcase of watchmaker virtuosity.

Beautifully complex but slow, imprecise and unnecessary: for these reasons, TAG Heuer, the most precision-driven, performance-obsessed of all the high-end luxury Swiss watch houses, had never made a tourbillon escapement watch. That is, until TAG Heuer’s Science and Engineering department, in its pursuit of zero-tolerance chronograph precision, took up the challenge of reinventing the tourbillon, making it not just a delight to look at but, like all TAG Heuer creations, unbelievably fast, precise, and avantgarde.The result is a mechanical wonder that breaks all records for speed and accuracy, and sets the stage for the first-ever dual-certifiable chronograph.