Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

21 Aug. TAG Heuer, Official Timekeeper of Ferrari throughout the 1970s, partnered with the makers of Rush

TAG Heuer, Official Timekeeper of Ferrari throughout the 1970s, partnered with the makers of Rush to accurately recreate the sexy and glamorous golden age of Formula 1 racing

In its depiction of the Formula 1 environment of 1976, Academy Award® Winning director Ron Howard’s Rush starring Chris Hemsworth and Daniel Brühl is historically accurate down to the smallest detail. From the cars to the clothes, every element has been meticulously researched. Not since Le Mans, the classic 1970 race film starring Steve McQueen, has a major Hollywood film more authentically recreated the intense action and glamour of the world’s fastest sport.

No surprise, then, that TAG Heuer played a key role in the look of both films.

In Le Mans, McQueen, playing driver Michael Delaney, wore the Heuer crest on his overalls, helmet and car. When the costume department offered him a choice of luxury sports watches to wear, he naturally chose the square-shaped Heuer Monaco chronograph, the same one worn by his friend, the great Heuer-sponsored Swiss driver Jo Siffert.

In Rush, the Heuer colors and crest are visible on the overalls of Niki Lauda (played by Daniel Brühl), his teammate Clay Regazzoni (Pierfrancesco Favino) and every other member of the Scuderia Ferrari crew.--just as they were in 1976. The Swiss watchmaking brand, the world leader in prestigious and high-end chronographs since 1860, signed on as Official Timekeeper of Ferrari in 1971. Throughout the 70s--the golden age of Formula One--every Ferrari driver wore a Heuer chronograph with his name and blood group engraved on the case.

In Rush, the brand’s colors once again bedeck the tracks at Nürburgring, during the German Grand Prix, at Monza for the Italian GP, and the season closer at the Fuji Speedway in Japan. TAG Heuer also loaned the production the F1 timing equipment used in the period. Developed by Jack Heuer for Ferrari, it was the first to measure to 1/1,000ths of a second and was subsequently used by most teams on the circuit.

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