Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

15 Sep. Selfridges Car Park hosted the Odyssey of Pioneers TAG Heuer & Tesla World Tour

The car arrived in London on the penultimate leg of its remarkable, zero-emission journey around the world. The electrically-powered supercar is almost at the end of the record-breaking trip which forms part of TAG Heuer's 150th anniversary celebrations. After opening the Start Eco Car parade at Buckingham Palace on Sunday, the TAG Heuer Tesla Roadster was driven by Sir Stirling Moss to Selfridges, to join the 300 guests hosted by TAG Heuer.

In the car with Sir Stirling Moss was Rupert Penry Jones. They drove the car into the party to the surprise of many celebrities, including Jack Heuer, Ed Hogg, George Lamb, Tom Hiddleston, Jason Isaacs, James Purefoy, Douglas Booth, Chris Barrie, Nick Knowles, Liz McClarnon, James Martin, James Murdoch, Rick Parfitt, Quentin Wilson, Alex Dellal, Jeremy Hackett, James Haskell, Kirsty Gallagher & Paul Sampson, Tamara Beckwith, Lisa Snowdon, Margot Stilley, Holly Valance, Tamara Ecclestone, Robert Llewellyn, Quentin Wilson, Jamie Morrison, Michele Gayle and Charlie Speed.

As Jack Heuer said in his speech "We are here to show you what we are made of" !

And we did.

Since setting-off from Geneva in January, the TAG Heuer Tesla has travelled to Basel, Monaco, Milan, Budapest, Warsaw, Moscow, Delhi, Beijing, Shanghai, Tokyo, Los Angeles, Miami and New York - by far the longest journey ever made in an all-electric vehicle. Following London, the car will continue on to Paris for the closing event for a memorable night of celebration.

Follow the Odyssey on http://odyssey.tagheuer.com