Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

15 Nov. TAG Heuer and ORACLE Team USA Racing: a common quest for precision and performance

SAN DIEGO (Nov. 17, 2011) — Avant-garde Swiss watchmaker TAG Heuer has partnered with ORACLE Team USA Racing as the Official Watch and Eyewear of the America’s Cup champion team.

TAG Heuer’s prestigious shield logo will be featured on the wingsails of ORACLE Team USA Racing’s hyper-performance catamarans. The ultra-precise AQUARACER 500M Chronographs will keep time for CEO Russell Coutts and skipper James Spithill.

Additionally, TAG Heuer’s technologically advanced eyewear – especially the new sporty RACER line – will shield team members’ eyes from potentially damaging ultra-violet rays and salt spray.

“High-performance and precision go right to the heart of what it takes to succeed in the America’s Cup, and this is exactly what TAG Heuer represents,” said Coutts. “TAG Heuer’s and ORACLE Team USA Racing’s core values couldn’t be more closely aligned.”

To celebrate the partnership, TAG Heuer will develop a special timepiece with countdown function to be tested in conditions during the America’s Cup World Series Regattas leading up to the 34th America’s Cup.

“This is going to be a great adventure, both in human and technological terms,” said TAG Heuer’s President and CEO Jean-Christophe Babin. “ORACLE Team USA Racing and TAG Heuer are two of most successful brands related to this iconic event, which represents the pinnacle of team performance. Our designers and engineers are working together to make this the best-equipped crew ever. And we’re setting our sights high: we want to break every record ever set, both for man and machine.”

The new partnership was announced today in San Diego at the third round of the America’s Cup World Series. ORACLE Team USA Racing has two crews entered, led by skippers James Spithill and Darren Bundock.

“Racing success is time-critical,” said Spithill. “From nailing a start to claiming victory, everything we do is measured in thousands of seconds and TAG Heuer’s precision only helps optimize our performance on the racecourse.”

Racing catamarans capable of speeds in excess of 30mph/48kph requires the ultimate eye protection from piercing spray and exposure to the UV light spectrum. Not only does TAG Heuer’s sports eyewear feature lightweight, comfortable and stylish frames, but also the multi-coated lenses have water-dispersing hydrophobic features.

“Having such a prestigious world-renowned brand, famous for its involvement with top-level sporting events and personalities, join our team is not just great news for ORACLE Team USA Racing but for the America’s Cup as well,” said Coutts.

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