Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

22 Aug. TAG HEUER ANNOUNCES PARTNERSHIP AS THE OFFICIAL WATCH OF THE RUGBY WORLD CUP 2011

  • Rugby World Cup 2011

TAG Heuer, the world leader in luxury sports watches and chronographs since 1860, today announces its partnership with Rugby World Cup 2011 as the Official Timing Supplier.

TAG Heuer was the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1000th of a second. Today and one of the largest, most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world.

TAG Heuer has enjoyed a long standing association with the world’s most prestigious sporting events and the world’s most elite athletes; TAG Heuer Ambassadors Maria Sharapova and Jenson Button make no exception. It is in this spirit that TAG Heuer is proud to partner with Rugby World Cup 2011, the premier international Rugby Union competition.

Rugby Union is one of the most revered team sports across the United Kingdom and the world, the sport exemplifies the relentless pursuit for performance, commitment and perfection; values not just shared by TAG Heuer but epitomised in its DNA.

“Partnering with Rugby World Cup 2011, one of the largest international sporting competitions in the world is another demonstration of TAG Heuer’s dedication to elite sport. It is this legitimacy in sport and lifestyle that has helped drive TAG Heuer’s success as one of the most aspirational luxury brands in the world” says Jean-Christophe Babin, CEO & President for TAG Heuer.

Rugby World Cup 2011 will be played in New Zealand from September 9 to October 23.