Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

06 Mar. TAG HEUER AVANT-GARDE EYEWEAR PAYS TRIBUTE TO ORACLE TEAM USA VICTORY AT THE 34TH AMERICA’S CUP

During its partnership, TAG Heuer Avant-Garde Eyewear closely worked with ORACLE TEAM USA to equip the sailing crew with perfectly adapted sunglasses, with accurate Watersport lenses. This collaboration resulted in ORACLE TEAM USA skipper Jimmy Spithill helping to design a specific frame based on a TAG Heuer Racer pair of sunglasses. This unique piece was specially developed for the Sailing Crew, who wore them during the 34th America’s Cup Finals.

Last September, in San Francisco bay, ORACLE TEAM USA completed a thrilling come-from-behind victory. Down by a seemingly insurmountable 8-1 score in the best-of-17 regatta, ORACLE TEAM USA won an astounding eight consecutive races over Emirates Team New Zealand to pull off one of the greatest comebacks in elite sport.

“We are extremely proud of every member of this extraordinary crew and every component on this incredible boat,” said Stéphane Linder, TAG Heuer CEO and President, after the final race in San Francisco Bay on September 25th.

To celebrate the victory, TAG Heuer Avant-Garde Eyewear decided to pay tribute to this stunning victory by producing a limited edition of the sunglasses worn by ORACLE TEAM USA. “We wanted to create something really special, to remember this amazing moment of sport. Therefore, we proposed to ORACLE TEAM USA to integrate a piece of their AC72 boat into these sunglasses. They really liked this idea!”, explained Stéphane Linder.

The TAG Heuer RACER "ORACLE TEAM USA 34th America's Cup winner" Limited Edition combine two different types of high-tech materials: the Grilamid TR90, a nylon well known for its resistancy, lightness and shape memory, and the carbon fiber coming from a piece of ORACLE TEAM USA AC72 boat. This unique design has been produced in 1500 numbered products.