Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

04 Apr. TAG HEUER AVANT-GARDE EYEWEAR WINS A RED DOT DESIGN AWARD WITH ITS NEW L-TYPE T

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TAG Heuer Avant-Garde Eyewear has once again received a prestigious Red Dot Design Award for one of its premium eyewear designs:
the L-TYPE T, the latest in the leading-edge L-TYPE series.

To receive the highly prestigious and exclusive Red Dot Design Award is an incredible achievement that many international companies strive for. This 4th Red Dot Design Award won by TAG Heuer Avant-Garde Eyewear underlines once again the recognition from the industry and highlights the strong will to maintain perfection in every product of the collection.

The Red Dot Design Award is presented by Germany’s own Design Zentrum Nordhein Wesfalen. Over 4,800 entries were received from 53 different countries only to be crucially examined by a jury made up of 40 world renowned industrial engineers. As with every year the Red Dot jury searched high and mighty for a truly spectacular design.

They found it in the TAG Heuer Eyewear L-Type T. It is the latest iteration fostered from years of research and development coming from L-Type LW which itself won a Red Dot Design Award in 2011. TAG Heuer Eyewear first won a Red Dot Design Award with the Physics Sport Vision in 2002, the year that TAG Heuer first eyewear collection was launched. Validation runs its natural course when products of this caliber are designed and manufactured by hand in France. The L-Type is one of TAG Heuer Eyewear’s iconic products that continues to provide inspiration and awe for the rest of the industry. The L-Type series was launched in 2006 with the clear objectives resulting in one absolute goal: to reach the ultimate pillar of excellence.

Handmade in France, the L-Type T features the most exclusive materials coupled with patented technology to bring forth the essence of the TAG Heuer DNA. Soft calfskin leather is hand turned and overstitched on the exterior of the temples to showcase ultimate quality. Elastomer is deployed on the inside of the temples to ensure comfort and an exceptional hold. The TAG Heuer logo is subtly embossed on the leather so as to manifest an understated presence.