Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

23 Jan. TAG Heuer Carrera CMC Concept Chronograph

TAG Heuer unveils the first watch fully manufactured in Carbon Matrix Composite: 19g of Technology

The TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH is one of TAG Heuer’s most futuristic interpretation yet of the iconic Carrera, the motor-sports inspired watch designed by Jack Heuer in 1963. Made of the identical space-age carbon composite pioneered in Formula One and the aerospace industry, and powered by the brand’s in-house designed and manufactured chronograph movement, the TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH is super light and unbelievably resistant. With a case inspired by the award-winning CARRERA MIKROGIRDER, the TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH pushes watchmaking design and technology to a new extreme expression of the avant-garde.

The primary source of inspiration for the TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH is the original 1963 Carrera–the first sports chronograph designed specifically for professional drivers and sports-car enthusiasts. The case design, however, is based on 2012‘s breakthrough CARRERA MIKROGRIDER, which was named Swiss Watch of the Year at last November’s Geneva Watchmaking Grand Prix, winning the prestigious Aiguille d’Or, watchmaking most coveted distinction.

The TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH shares the Mikrogirder’s distinctive asymmetrical “bullhead” case with base horns design. The crown and chronograph pushers are mounted at 12 o’clock, like a classic stopwatch. The fundamental difference, however, is the material used — Carbon Matrix Composite — and the extremely complicated miniaturized manufacturing process required to use it — both world firsts in the watchmaking industry.

The TAG Heuer CARRERA CMC CONCEPT CHRONOGRAPH’s case, back and bezel are made from thin carbon fibers organized as on a isotropic matrix. The reinforced fabric, which is only 0.007mm thick, is structured to build the components into 3D form, then heated and compacted to transform by a means of a chemical reaction the soft, flexible layers into a super rigid form.

The TAG Heuer manufacturing method, which until now was primarily used in F1 and aeronautics, facilitates watch production, and allows for intricate detailing and machining with fewer geometrical constraints and an exceptionally high degree of precision. The edges of the case middle, for example, are astonishingly detailed. Having passed all of TAG Heuer’s rigorous quality controls, the timepiece will also age much better than a conventional watch, with fewer scratches and signs of wear. Its extreme lightness also translates into ultimate comfort.

Inside ticks the famous CALIBRE 1887, TAG Heuer’s first movement built in-house. Manufactured after 4 years of intensive R&D in 2011 to mark the brand’s 150th anniversary, the integrated column-wheel chronograph movement contains 320 parts. It is a radical re-engineering of one of Edouard Heuer’s greatest contributions to watchmaking: the oscillating pinion of 1887.

Individual weights of components

Case: 10.5 g

Caseback (without crystal): 4.35 g

2 Blade horns: 2.77 g

Bezel: 1.23 g

Total weight: 76.9 g

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