Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

20 Oct. TAG Heuer Eyewear is in motoracing victory lane!

  • News Eyewear

Back in Europe after a step in Australia, WRC saw Sébastien Ogier, TAG Heuer Ambassador for Watches & Eyewear, winning the French rally on Asphalt again after German Rally at the end of August. And he did very well with 11 stages won out of 23. With 2 rallies to go, Sébastien Ogier is still third in the Championship but he largely filled the gap with WRC leader Sébastien Loeb and Ogier is now only 3 points behind his teammate and Mikko Hirvonen, co-leader.

At the same time in the USA, Kurt Busch, TAG Heuer Ambassador for Eyewear, defeats the « Monster Mile ». He came through with an impressive victory in “AAA 400” at Dover International Speedway. For the 2004 NASCAR Sprint Cup Champion, today’s big win could not have come at a better time.

Few months earlier, it was the AUDI sport team who was winning the 79th edition of the historic Le Mans race. The german racecar team put the victory record higher, with now 10 victories in Le Mans.

Motoracing values are not just shared by TAG Heuer Eyewear but definitely epitomized in its DNA.