Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

13 Mar. TAG Heuer Grand Prix High Profile Cocktail Event

TAG HEUER KICKS OFF THE 2013 F1 RACING SEASON WITH AIRPORT DOMINATION AND STAR STUDDED EVENT

Last night TAG Heuer held its highly anticipated Grand Prix Event at the Melbourne Flagship boutique with a special guest appearance by TAG Heuer Ambassador and Formula 1 champion, Jenson Button.

Button headlined the star-studded guest list of high profile Australian identities, which included former Miss Universe and television personality Rachel Finch, racing royalty Kate Waterhouse, model and actress Megan Gale, model and television personality Pia Miller, leading landscape designer and television personality Jamie Durie, model and MTV VJ Kate Peck, television personality Lauren Phillips, Nine times Olympic medallist, swimmer Leisel Jones, and television personality James Brayshaw.

TAG Heuer President and CEO, Jean-Christophe Babin hosted the annual Grand Prix Event, which also celebrated ‘50 years of Carrera’ – a salute to the classic motor-racing inspired Chronograph, first launched in 1963, that captures the spirit of the brand.

Arriving in true Formula 1 fashion, Button pulled up in a sleek McLaren 12C Spider and was welcomed by Tag Heuer ‘60s inspired grid girls. Once on stage former Miss Universe Rachel Finch presented the charming F1 champion driver with an all Australian ‘summer pack’ including TAG Heuer sunglasses, a beach towel, sun cream and a pair of traditional Australian swimwear – the Speedo ‘budgie smugglers!'

Avant-Gardiste