Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

06 Nov. TAG HEUER LIGHTS UP PARIS

Stéphane Linder throws the biggest event of the year at brand’s newest flagship boutique at Paris Opera

Paris, November 6, 2013 -- The toniest stretch of Boulevard des Capucines and a hot Paris night spot were ablaze with paparazzi flash Tuesday night as a host of celebrities from around the world joined TAG Heuer CEO Stéphane Linder Tuesday night at the most star-packed party of the Paris season, with actors, singers, fashion editors, politicians, the brand’s star ambassador, the actor and environmentalist Leonardo DiCaprio, and the biggest names in motor racing among the guests.

The pioneering Swiss watch brand had two excellent reasons to throw the epic bash: the opening of its new flagship boutique near Opera Garnier and the 50th Anniversary of its iconic CARRERA line of racing-inspired sports watches and chronographs. The setting for the ribbon-cutting event was the new TAG Heuer shop at 12, boulevard des Capucines -- a 120m2 bijou of glass, steel and exotic wood nestled between Bucherer Paris and Cartier on luxury retail’s “Triangle d’Or.”

The ceremony was emceed by race-car driver Margot Lafitte, who shared the stage with Stéphane Linder, World Rally Champion Sébastien Ogier and Franco-Swiss F1 driver Romain Grosjean. “TAG Heuer is on a roll,” said Stéphane Linder, CEO of TAG Heuer ,“Paris Opera gives us 180 boutiques in 57 countries, with another 20 set to open in 2014, including a third Paris flagship on the Champs-Elysées. We’ve opened more stores recently than any brand in luxury. And we’re just getting started.”

One of the most extraordinary moments of the evening was the sight of the well-heeled revelers, which included Sebastine Ogier, Romain Grosjean, moving en masse around the corner to the after-party at Pavillon Vendôme, where celebrity, Emma De Caunes, Michel Denisot, Kad Merrad, Noemie Lenoir, Aure Atika... and DJ Cecile Togni spun platters till the wee hours.

With three prestige destinations in Paris and new flagships set to open in London, Milan, Madrid, San Francisco, Los Angeles, Honolulu, Macau, Singapore and Beijing, TAG Heuer is indeed on a roll. Its chronographs and watches are the fastest and most precise ever made, and are some of the most sought-after items in luxury retail. Among these is the famous CARRERA, the motor-sports inspired prestige collection that has never ceased reinventing itself since its first appearance in 1963, and whose yearlong birthday celebrations have lit up capitals across Asia, North America and Europe.