Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

04 Sep. TAG HEUER OFFICIAL PARTNERS with ORACLE TEAM USA & TILT TEAM

The Swiss pioneering watch brand pays tribute to its two America’s Cup sailing partners -- and the Aquaracer’s three decades at the helm of luxury yachting excellence -- with a new fleet of limited edition watches and chronographs.

Swiss watchmaking legend TAG Heuer’s engagement to world-class yachting is in full sail this summer with official onboard involvement in two of the sport’s top events: and the 34th America’s Cup Finals September 7-21 with defending champion ORACLE TEAM USA.the first annual Red Bull Youth America’s Cup September 1-4 with the Swiss national TILT TEAM

The main event is the America’s Cup, the world’s oldest active sporting trophy. This year’s Finals are being held in the San Francisco Bay, the home waters of TAG Heuer partner ORACLE TEAM USA, on board 72-foot (21.9 m) wing-sail catamarans.

The first-ever Red Bull Youth America’s Cup matches 10 national teams of six sailors, aged 19 to 24, on wing-sailed AC45 catamarans--the same platform used throughout 2011 and 2012 in the America’s Cup World Series events. With TAG Heuer’s support, the young sailors of TEAM TILT hope to bring the inaugural Red Bull Youth America’s Cup home to Switzerland.

AQUARACER 500M LIMITED EDITIONS: COLLECTOR TRIBUTES TO SAILING’S MOST PRESTIGIOUS RACE

TAG Heuer, the world leader in prestigious and high-end chronographs, has participated in America’s Cup events since the 1960s, providing crews with technical support and special TAG Heuer eyewear and chronographs. This year, to celebrate its double role, the pioneering brand has launched a new fleet of limited edition Aquaracers equipped with helium valves and water-resistant to 500 meters. At the helm is the AQUARACER 500M CALIBRE 72 COUNTDOWN AUTOMATIC CHRONOGRAPH 43 MM. Named after the official length of the 34th America’s Cup boats, stamped with the official “Team USA” logo on the dial and the iconic AC72 boat on its case back, the CALIBRE 72 was co-designed by TAG Heuer and ORACLE TEAM USA and is the favorite of legendary team CEO Sir Russell Coutts and skipper Jimmy Spithill. With its unscratchable ceramic bezel, rubber coated pushers and screw-in crown, it is a true sailing countdown instrument, made to withstand the most extreme sailing conditions. The countdown function at 12 o’clock makes for at-a-glance visualization of the 5 minutes before the official start of the race. Launched in late 2012 after TAG HEUER and ORACLE TEAM USA announced their official partnership, the AQUARACER 500M CALIBRE 16 CHRONOGRAPH has a 44 mm brushed steel case, black rubber rotating bezel and black rubber strap. The dial features a “Team USA” logo and has three sub-dials for the chronograph. It is powered by an automatic movement and comes with a 42 hour power reserve.

The Aquaracer 500M CalibRE 5, also launched in 2012, has a 43 mm brushed steel case with a black rotating bezel and a brushed steel bracelet or black rubber strap. The dial features the “ ORACLE TEAM USA” logo with oversized hour markers at the 12 and 6 o’clock position and the date window is at the 9 o’clock position. The Caliber 5 watch is powered by an automatic movement with a 38-hour power reserve.

All three AQUARACER 500M sport the official colors of ORACLE TEAM USA--red, black, and white--on the hands, pusher, and face.

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