Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

22 Sep. TAG Heuer presents Vodafone McLaren Mercedes pitcrew

  • Button and Jean Christophe Babin

A sub-2.500-second Formula pitstop is completed in less time than it takes to finish reading this sentence.

But celebrating that moment? That’s timeless.

And that’s why, at this weekend’s Singapore Grand Prix, TAG Heuer, official timekeeper & official watch of Vodafone McLaren Mercedes, chose to present the 25 crew members responsible for the world’s first sub-2.500-second pitstop with a precious reminder of the value of time.

As a personal thank-you gift from TAG Heuer, each pit-crew member will receive a TAG Heuer Carrera Day-Date watch as a unique reminder of Formula 1’s fastest-ever pitstop (achieved at the Santander German Grand Prix on Jenson Button’s car).

The back of each timepiece will be engraved with a message reading ‘world record pitstop – first sub 2.500-seconds’.

Jean-Christophe Babin, President & CEO of TAG Heuer said: “This record is incredible, not only the performance itself but also because it shows how Vodafone McLaren Mercedes team is looking for mastering time & precision so does TAG Heuer! As a partner for more than 25 years, we are really proud of Vodafone McLaren Mercedes performance.”

Vodafone McLaren Mercedes team principal Martin Whitmarsh said: “Every element of a grand prix team works with the complex perfection of a Swiss watch mechanism – and a successful pitstop is no exception. Although it may look straightforward, the successful execution of a stop is the result of hundreds of hours of intense analysis and preparation.“Nowadays, the closeness of the field means a successful stop can even make the difference between winning or losing a grand prix. “This unique gift from TAG Heuer is a timely reward for the entire crew’s efforts, but, rest assured, there will be no let-up in focus or determination from Vodafone McLaren Mercedes for the remainder of the season.”

Jenson Button said: “A Formula 1 pitstop is the perfect representation of seamless teamwork. Every movement needs to work in perfect sync for a stop to be a success; if a single motion isn’t synced, then the whole thing fails to work. “Getting it right has become an art-form, and I’m incredibly proud that the Vodafone McLaren Mercedes team has worked so hard to become the best in the pitlane.

“They deserve recognition for their efforts, and this gift from TAG Heuer will be the perfect motivation for maintaining their excellent record.” The Vodafone McLaren Mercedes team has been recognised as achieving the fastest race stop time at every race since the Canadian Grand Prix in June – that’s seven successive grands prix.

Makes you stop and think, doesn’t it?