Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

21 Feb. TAG Heuer’s Traveling Exhibition “LA MAISON” begins its epic journey in Kuala Lumpur!

TAG Heuer’s Traveling Exhibition “LA MAISON” begins its epic journey in Kuala Lumpur!

February 19th, 2014. Kuala Lumpur, Malaysia.

The Swiss watchmaking pioneer launched a mobile museum - the most important ever devoted to TAG Heuer - celebrating its colorful history and bringing its rarest treasures to the world.

First stop, Kuala Lumpur.

The Mayor of Kuala Lumpur officiated the opening of the exhibition in the presence of both local and regional guests and media. A truly proud moment for TAG Heuer.

The concept – LA MAISON celebrates the brand’s defining values: innovation & avant-gardism; energy & intensity; luxury & emotion. The adaptable 100m2 structure has ceilings that are 2m40 high and contains 60 exceptional historic timepieces, selected from TAG Heuer 360 Museum’s permanent collection and the Heuer family’s private treasury.

“ From the oldest stopwatch to the newest chronograph, this exhibition shows who we are and what we’re made of.” Proudly said Stephane Linder, CEO & President of TAG Heuer.

The Tour - Its next port of call is Shanghai, followed by high-profile stops in Beijing and Hong Kong. From there it travels to Seoul, before crossing the Pacific to live the American dream in Las Vegas, Houston, Philadelphia, Miami and Dallas. Don’t delay: the average stay in each place will be ten days only. This is a once-in-a lifetime experience - a must see for watch collectors, motor racing fans, design connoisseurs and lovers of the TAG Heuer legend.

Discover the video of the event