Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

15 May. TAG Heuer signs major global partnership with FIA Formula E Championship

TAG Heuer, the world’s Number 1 Manufacturer of luxury timepieces inspired by sport, has signed on as Official Timekeeper, Official Watch and Chronograph and Technical Founding Partner of the new FIA Formula E Championship to start in September for the 2014.

The agreement was signed at TAG Heuer’s headquarters in La Chaux-de-Fonds, Switzerland by Jean-Christophe Babin, President and CEO of TAG Heuer, and Alejandro Agag, CEO of Formula E Holdings.

“Teaming up with Formula E, the world’s top competition for electrically-powered racing cars, represents the logical next step for TAG Heuer’s ongoing commitment to motor-sports, as it draws on both our racing heritage and our commitment to sustainability,” said Jean-Christophe Babin. “An intense passion for automobiles has fuelled our technical innovation and performance since the earliest days of the brand. We patented the first dashboard chronograph in 1911, pioneered driver ambassadorship with Jo Siffert in 1969, signed on as the first ‘“non-technical” partner of a Formula One team with Ferrari in the 70s, and continued that tradition with McLaren and its drivers from 1985 to the present day. Through these and our other partnerships -- Indy 500, Audi Sports at Le Mans and World Endurance Championship and the mythical Monaco Grand Prix among them -- we have pushed precision to record-breaking levels.

TAG Heuer has also been deeply involved in sustainable development for years, with for example solar roofs providing electricity in our Swiss facilities. In 2010, we organised with Tesla the very first ever world tour in a 100% electric GT car and in 2011 , we signed on with the Electric Masters Kart in Paris Bercy. So Formula E is a natural fit.”

“Without doubt, TAG Heuer is the perfect partner to the FIA Formula E Championship and we are delighted to have a brand of their prestige, excellence and expertise on board for the inaugural season,” said Alejandro Agag. “TAG Heuer’s time-honoured passion for motor-sport dates backs more than 150 years and their quest to push technology to the highest level of performance epitomises the values of our Championship. As founding partner, they will bring us a global communication platform and the best of their services for teams, drivers, media and fans around the world”.

TAG Heuer Professional Timing, the timekeeping division of the renowned Swiss brand, will provide all live timings for the Championship’s 2014 season, which will take place on 10 street circuits worldwide including London, Rome, Los Angeles, Miami, Rio, Buenos Aires and Beijing. TAG Heuer will also be the exclusive watch brand to appear on track signage at all cities around the world.


Stephane Linder, new TAG Heuer CEO as of June 1, added: “TAG Heuer draws inspiration from the technology, design and artistry of professional motor-racing to produce the world’s most precise, reliable and thrilling timepieces. Formula E promotes interest and investment in electric vehicles and sustainable motoring. We look forward to participating in this noble and exciting endeavour, as we share its values: innovation, performance and sustainable development. And, at the core, a deep and abiding love for the world’s fastest sport.”

The New E-Car

Today’s announcement also sees the unveiling of the first official image of the new-look Formula E car, currently under construction by Spark Racing Technology and featuring a Dallara chassis, Michelin tyres and a powertrain designed and built by TAG Heuer partner McLaren.