15 Sep. TAG Heuer Tesla Roadster in Buckingham

The TAG Heuer Tesla roadster opened the Start Eco Car Spectacular outside Buckingham Palace. The Odyssey of Pioneers car was driven by leading entrepreneur and TV's Dragons Den personality, James Caan.

TAG Heuer provided the timing equipment for the day along with a branded start and finish line for the parade of 'eco cars'. HRH The Prince of Wales founded the START Initiative to focus on sustainable living in the UK. In London this was marked by a 'Garden Party To Make A Difference' in the grounds of his official residence, Clarence House.

Next Wedenesday, the Odyssey of Pioneers will stop at Selfridges, London, and TAG Heuer will host there an outstanding event.

Congratulations to the UK team!