Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

05 Nov. THE ART OF MANUFACTURING - TAG HEUER'S INNOVATIVE SPIRIT AT WORK

On November 5, 2013: TAG Heuer presented to international media and local authorities its new manufactured movement - Calibre 1969 - at the occasion of the opening of its new avant-garde manufacture in Chevenez, Swiss Jura :

Over 70 media from around the globe gathered today in Chevenez, Swiss Jura, at the occasion of the official opening of TAG Heuer's fourth manufacture in Switzerland, dedicated to it movement 1887 and its new in-house movement : Calibre 1969.

Guests were invited to discover the secrets of ébauche manufacturing, jewels setting, quality control, and assembling of this latest calibre, a movement that better combines maximum thinness with a larger power reserve and a significant volume potential. Interactive visits, interviews with TAG Heuer's President & CEO Stéphane Linder and gastronomic lunch in an unusual setting: a royal table for 80 set between avant-garde watchmaking workshops and avant-garde kitchen.

The theme of the event: The Art of Manufacturing

For over 150 years TAG Heuer has pursued the boundaries between the fundamental laws of mechanics and watchmaking. A never ending journey travelled through the pursuit of ideals, human endeavour and innovative manufacturing. Striving always to defy the rules and conventions, to liberate the art of watchmaking in the quest for mechanical timekeeping perfection.

In 2014, TAG Heuer will express this “Avant-Garde Manufacture” major theme through further events celebrating THE ART OF MANUFACTURING, and focusing on the new Cal.1969, as well as Haute Horlogerie timepieces. A celebration of what defines the brand as unique in the watchmaking industry, through the interpretation of the engineer, the watchmaker and the poetry of art.

In Chevenez, The Art of Manufacturing was expressed also through a parallel between fine gastronomy and fine watchmaking, inviting guests to witness a Grand Chef and his crew (Philippe Rochat, Swiss 3-Michelin-Starred) at work and a great team of watchmakers at work all at once, on one side, assembling amazing plates, on the other side, assembling amazing movements, during a memorable lunch. Jack Heuer himself "oscillated" between kitchen and workshop, bringing his personal touch to every plate.