Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

08 Jun. THE ODYSSEY OF PIONEERS CONTINUES IN ASIA: THE FIRST 100% ELECTRIC GT CAR TO CROSS CHINA

For the first time, a 100% electric GT car is about to cross the People's Republic of China. TAG Heuer's Tesla Roadster started yesterday its journey throughout the second largest country by land area in the world. On June 8, it made several appearances in Beijing, the multi-facetted capital of this buzzing country.

As a new ambassador of the brand, young Chinese GP2 racing driver and aspiring F1 driver Ho-Pin Tung was proud to tour the city with this fireball of an electric car. Ho-Pin was enthousiastic to present TAG Heuer's Tesla Roadster to the Chinese passerbys. Ho-Pin posed in TAG Heuer fashion in front of the iconic landmarks of the former imperial city.



During this TAG Heuer and Tesla cosmopolitan tour, all aspects of the capital were highlighted: the modern and busy Central Business District, the Beijing National Stadium built especially for the 2008 Olympic Games, as well as the Ming City Wall dating back into the early 15th Century.


Linking history to technology, TAG Heuer's Tesla Roadster will next stop along the Great Wall of China, on its way to the UNESCO World Heritage Site of QuFu, before heading to Shanghai.

Congratulations to the China team and good luck to Ho-Pin Tung on his upcoming races!