Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

01 Sep. THE ODYSSEY OF PIONEERS IN BIG APPLE!

Throughout the summer, the TAG Heuer Tesla Roadster was driven accross the US and stopped in cities nationwide, including Malibu, Calif. and Miami, where TAG Heuer hosted exclusive cocktail receptions on July 29 and August 19, respectively. It was the leader of a roadshow exhibiting TAG Heuer historical and current timepieces, celebrating the brand's 150th anniversary. New York was the last stop in the US.

After a short visit of Manhattan, the TAG Heuer Tesla roadster was driven to the Hamptons, in Amagansett, where TAG Heuer hosted and invitation-only event, held at a private estate. Golden Globe, Emmy and Tony award-winning actress Mary Louise Parker, Musician Charlie Mars, Grammy nominated R+B singer Maxwell, Ed Westwick, star of the hit TV show "Gossip Girls", Hilary Rhoda, supermodel, and Cornelia Guest, New York social influencer and philanthropist, were among the elite guests who came to celebrate our anniversary.

"The Odyssey of Pioneers was a dream : the first world tour of a 100% electric GT car, leading a mythical exhibition of our very best watches and chronographs. Now that the journey step by step reaches its end, the dream becomes reality!" said Jean-Christophe Babin, President & CEO of TAG Heuer SA.



The TAG Heuer Tesla Roadster will travel to London and then Paris for the arrival of its global journey, which will be duly celebrated on the September 29, at the LVMH Headquarters, 22 Montaigne.



At the Odyssey’s completion, the car will have traveled more than 25,000 miles over three continents.


Congratulations to the US team !