Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.


Unique Dual-Chain Architecture

Since 1969, the year TAG Heuer launched the world’s first automatic chronograph movement, coupling watch movement with chronograph function has become standard operation procedure. There is a serious “hitch”, however, with this isochronous system: its wheel chain gear system increases energy loss.

This is one of the greatest quandaries of chronograph design — how to keep chronograph operation from disrupting watch operation. A first avenue of research led to the TAG Heuer Calibre 360 in March 2005 with its additional module for the chronograph. Then the answer came with the TAG Heuer Mikrograph 1/100th of a second Chronograph in January 2011, ingeniously outfitted with two independent kinematic chains — one for the watch and one for the chronograph, integrated in the same movement.

The integrated movement with dual chain architecture, thereby eliminating the need for a clutch. Separating the watch chain from the chronograph chain eliminates the risks of the chronograph influencing the watch and vice-versa; but most importantly, it reduces energy loss and optimizes the precision of the chronograph’s regulating organ. This dual chain architecture allows the all “MIKRO” timepieces (MIKROTOURBILLONS, MIKROGIRDER, MIKROTIMER and MIKROGRAPH) to be ISO 3159 compliant across the board. The MIKROTIMER and the MIKROGRAPH are already COSC certified — i.e. with the chronograph function running, a feat virtually impossible to achieve by conventional mono-frequency chronographs.