Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

19 Nov. Victory at the Grand Prix de Genève !

  • Petite Aiguille 01

"LA PETITE AIGUILLE" WATCH OF THE YEAR

TAG Heuer’s in-house manufactured chronograph wins the “La Petite Aiguille” Best Watch of the Year Award at the 2010 Grand Prix de l'Horlogerie de Genève.

The Grand Prix de l'Horlogerie de Genève is the Swiss watch industry’s most prestigious award competition. The prize of “La Petite Aiguille” rewards the best watch of the year whose price is under 5,000 Swiss francs ($5,166USD). The victory marks the sixth time in 10 years that TAG Heuer has been singled out for its engineering and design prowess.

"This is great victory for TAG Heuer, and for our Honorary Chairman Jack Heuer," said Jean-Christophe Babin, TAG Heuer President and CEO. "Jack is the creative genius behind so many of our icons, among them the Monaco, the Silverstone and, of course the Tag Heuer Carrera. He designed the first Tag Heuer Carrera in 1964 and has overseen every new generation since. This new version celebrates that legacy. It’s a "Grand Classique" re-invented for TAG Heuer’s 150th Anniversary, faithful to the original in design and spirit, but with a radical new "engine" — the Calibre 1887 — which turns it into a 3rd Millennium chronograph in terms of size, quality, performance and accuracy."

A masterpiece of modern engineering

The TAG Heuer Carrera 1887 chronograph was developed, and is currently produced and assembled in TAG Heuer’s state-of-the-art facility in Switzerland.

Its star component is the Calibre 1887. A new contemporary mechanical chronograph movement, by TAG Heuer. Not different but more efficient. A new classic in the Tag Heuer Carrera tradition.

"The TAG Heuer Carrera 1887 Chronograph epitomizes TAG Heuer’s pre-eminence in mechanical movement and case manufacturing," said Jack Heuer. "We spent 3 years engineering and developing the movement in a "all-under-one-roof" workshop equipped with avant-garde Swiss machines and robots capable of stamping, milling and finishing with to-the-micron precision. This state-of-the-art engineering allows for the production of a true "Manufacture" movement at a very competitive cost — a perfect embodiment of TAG Heuer’s famous "fair cost/fair price" philosophy."

THANK YOU TO THE JURY