Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

Savoir faire

Manufacturing

TAG Heuer’s innovative and avant-garde spirit is not only found in the originality of its creations, but also in the way in which it manufactures and assembles them.
Luxury Swiss watchmaking combines manual craftsmanship with the most advanced technology to guarantee quality, precision timing and enduring sophistication.

Craftsmanship
Much of the responsibility for TAG Heuer excellence rests on the talent of its people. TAG Heuer house horologists, or expert watchmakers, have skills which have been developed over several generations. These skills are necessary for the delicate operations in assembly. TAG Heuer watchmakers must carefully construct wheel and pinions that are barely visible to the naked eye, or fix hands on a shaft 1/10th mm in diameter. Developing these multi-skilled craftsmen requires major investment in training and led to the creation of TAG Heuer’s own watchmaking school.

Technology
Inspired by other high-tech sectors, TAG Heuer has developed a revolutionary semi-automated line. Each watch movement is individually followed along the line by high-performance software. After a station, the movement is automatically sent to the next relevant station, although craftspeople maintain complete control. This mix of artisanal craftsmanship with high-tech automation and space-age materials allows for the creation of incredibly innovative products.

Innovation
One of these innovative products is the Calibre 1887 –a new TAG Heuer chronograph movement produced and assembled in-house. The Calibre 1887 is an audaciously re-engineered version of the original 1887 TAG Heuer oscillating pinion and column wheel. Oscillating at 28,800 beats per hour, this 39-jewel, 29.3mm movement has 320 working parts – a stunning feat of mechanical engineering. With this in-house chronograph, TAG Heuer, the only watch manufacturer to master 1/10th and 1/100th second accuracy in mechanical chronograph movement, continues to prove why it is the leader in Swiss precision timing.