Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

Savoir faire

Quality & Tests: 60 tests for ultimate quality

The TAG Heuer drive for excellence has pushed its experts to exceed regular watch making standards and establish their own strict quality standards. These TAG Heuer-designed quality testing procedures, tests and tools have been officially endorsed with a patent from the Federal Institute for Intellectual Property in Switzerland.

Whether it is X-Fluorescence to analyse metals and precious elements, or submarine ultrasound waves to test the solidity of jewellery models, TAG Heuer tests and tools use the most advanced cutting-edge technology. In some cases - like the machine designed to test the reliability of Aquaracer 500M push buttons underwater – TAG Heuer have even purpose-built special equipment.

While these numerous quality tests are each carried out independently, the ultimate goal is to give insight into the real life of a TAG Heuer timepiece. For example, after a race, a cyclist might take a shower while wearing the watch. So tests will simulate the shocks and vibration of the race, the effects of perspiration and heat, and also the watch’s water-resistance.

Some of the 60 TAG Heuer quality tests:

1.    Water-resistance
2.    Resistance to U.V. ageing
3.    Resistance to extreme temperatures
4.    Resistance to the external environment
5.    Traction-Resistance
6.    Vibration Resistance
7.    Resistance to dropping
8.    Impact resistance
9.    Resistance of functions to ageing
10.    Analysis of materials and metallic coatings

After each TAG Heuer timepiece has successfully passed these and other stringent tests, it is time for a final inspection. During visitage the watch undergoes a final meticulous examination by an expert watchmaker, who ensures the perfection of the entire piece.