Watches for men and watches for women by TAG Heuer: the fine art of keeping time.

Quality and accuracy are the bywords when it comes to Swiss watches and luxury watches. And within this elite universe, TAG Heuer timepieces are in a league all their own. With both innovative design and advanced technology, they go far beyond luxury timepieces or sports watches – they are a class unto themselves.

By combining manual craftsmanship with the best, most advanced technology, TAG Heuer ladies’ and men’s watches perpetuate a remarkable legacy while encouraging quality and innovation. Entirely modern and eternally refined, a TAG Heuer watch is more than mere aesthetics. Its automatic watches possess high frequencies ranging from 21,600 vibrations per hour to up to 360,000 (as with the Calibre 360) – a guarantee of outstanding mechanical precision. A number of its automatic watch movements thus bear the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

Unsurprisingly, TAG Heuer chronograph watches are recognised as the height of Swiss watch precision. The official timekeeper of one of the world’s most celebrated races, the Monaco Grand Prix, TAG Heuer is also the partner of both Oracle Team USA – winner of the prestigious America’s Cup – and Formula 1 automotive manufacture McLaren, in the ultimate pact of speed and timekeeping precision.

TAG Heuer timepieces likewise astound aesthetically: created by expert specialists, these luxury Swiss watches harmoniously combine the best noble materials, such as sinuous calfskin or refined alligator leather, exquisite solid gold or strong stainless steel, at times accenting them with more modern, innovative materials, like high-tech rubber or contemporary fabric. In doing so, TAG Heuer turns preconceived notions of sports watches and luxury watches on their head. Its quality finishes, including fine brushing, black PVD finish and ruthenium treatment, are at once classic yet avant-garde attractive yet practical.

Not to be outdone, its watches for women are the pinnacle of restrained elegance. Most notably, its diamond watches add a trace of womanly sparkle to the famed men’s watch models for which TAG Heuer is known: the TAG Heuer Carrera, the Monaco, the Link, the Aquaracer and the TAG Heuer Formula 1. Featuring luxury materials and uncluttered lines, these sophisticated ladies’ timepieces perfectly uphold the band’s heritage of fine workmanship and impeccable precision that have been its hallmark for more than a century.

Indeed, TAG Heuer timepieces represent more than simple luxury or precision. They symbolise the finest Swiss craftsmanship thrust brazenly into the future. Where dependability meets aesthetics, artistry meets technology, elegance meets the avant-garde: TAG Heuer gives new meaning to luxury watches for men and women.

Savoir faire

Research & Development

Industry professionals regularly tell TAG Heuer R&D that they shouldn’t reinvent the wheel. That what they’re doing can’t be done. But TAG Heuer R&D teams have always gone their own way. It is these experts need to consistently challenge long held principles about watchmaking that is behind the most innovative achievements in the company’s history.

During 150 years at the forefront of Swiss avant-garde, TAG Heuer has frequently “reinvented the wheel”. One of the brand’s first patents was that awarded to Edouard Heuer in 1887 for the oscillating pinion - a major benchmark in modern watchmaking and still a vital element in most mechanical chronographs.

TAG Heuer R&D policy, to progressively reinvent the most basic principles of watchmaking – energy, transmission and regulation, while anchored in this impressive heritage, is taking them forward into the next millenium.

As an example, 2010’s Concept Watch - the TAG Heuer Pendulum Concept, which presents the first ever oscillator in a mechanical movement without a hairspring. Since 1675, the regulating organ of all mechanical watches has been a balance wheel and spiral hairspring system. In the TAG Heuer Pendulum Concept, the traditional hairspring is replaced by an “invisible” or virtual spring derived from magnets.

Using the combined talents and skills of in-house designers, production and quality engineers, with other specialists from the watch, car and medical industries, allows TAG Heuer to “think outside the box”. New ideas often take years of concentrated effort to come to fruition.

This was the case with the sensational TAG Heuer Monaco V4 Concept Watch, the results of 5 hard years of laboratory conception, simulation and construction. To make it, TAG Heuer engineers substituted the traditional pinion and gear transmission with an entirely new belt-driven mechanical transmission. Monaco V4 became a commercial reality at the end of 2009, when it was successfully launched in limited edition of 150 “Haute Horlogerie” pieces.